ADDIE Model dalam Pengembangan Media Informasi untuk Menumbuhkan Minat Peserta

Andik Prakasa Hadi; Rudjiono Rudjiono; Ahmad Zainudin

doi:10.36309/goi.v30i1.256

ADDIE Model dalam Pengembangan Media Informasi untuk Menumbuhkan Minat Peserta

https://doi.org/10.36309/goi.v30i1.256
Andik Prakasa Hadi^(1*)

, Rudjiono Rudjiono⁽²⁾, Ahmad Zainudin⁽³⁾

Affiliation

(1) Program Studi Teknik Informatika Universitas Sains dan Teknologi Komputer
(2) Program Studi Teknik Informatika Universitas Sains dan Teknologi Komputer
(3) Program Studi Teknik Informatika Universitas Sains dan Teknologi Komputer
(*) Corresponding Author

How to Cite

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Abstract

Detail tentang perusahaan atau produk dapat dibagikan melalui platform media sosial yang banyak digunakan. Media sosial memungkinkan informasi disampaikan melalui berbagai format, termasuk video. Arman Armano Makeup Academy setiap tahun menyelenggarakan event Arman Armano Makeup Award (AAMA) sebagai bagian dari upaya memperkenalkan sektor bisnisnya. Untuk membangkitkan minat calon peserta, video informasi mengenai event AAMA 2021 dibuat dan dibagikan di media sosial. Temuan penelitian menunjukkan adanya korelasi yang sangat kuat antar variabel, kontribusi media informasi event terhadap minat peserta cukup tinggi, dan terdapat hubungan yang signifikan antar variabelnya. Pengujian instrumen data menegaskan validitas dan reliabilitas data, menjadikan video sebagai media yang dapat diandalkan untuk menyebarkan informasi tentang AAMA 2021.

Keywords

Minat; Media Informasi; Sosial Media

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