ANALISA PENERAPAN MODEL LINEAR PROGRAMING UNTUK MENGOPTIMALKAN JUMLAH PENJUALAN DALAM MEMPEROLEH KEUNTUNGAN MAKSIMAL TB WARNA LANGIT

Hartati Dyah W, Yusuf Sutanto

Abstract


TB. Warna Langit color to get a supply of merchandise for sale or distribution of PT. Garuda Wiraraja Interchemindo as the holding company that produces the paint, along with the development of the emerging variant paint factory that has now been produced including: Iron Wood paints, varnishes wood paints, paint tiles, paint Coating Anti-Leak, and so forth. The color of the sky in the factory to market merchandise using Microsoft Excel application is simple to control and manage their business. Over the years, many emerging competitor paint began to make threats TB. Warna Langit with distributing the products of the parent company. With the intense competition automatically reduce the level of goods successfully distributed TB. Warna Langit and it also reduces the company's profits. To overcome that is to improve the administrative management of companies using Enterprise Information Technology-based Linear Programming. The aim of this study is to find an optimization model to maximize sales (turnover) so as to increase company profit. Linear programming method helps companies by combining variations of existing products based on the limited resources owned by the company, so the company can perform optimally sales to obtain maximum profit. The research method used is descriptive and empirical. Descriptive method is a type of research that provide a picture or description or a state as clearly as possible without any treatment of the object under study is accompanied with field research (empirical). Data collection methods used in this study was the observation, and literature.

Keywords : Operations management, sales information management, linear programming


Full Text:

Hal 48-53

Refbacks

  • There are currently no refbacks.


Lisensi Creative Commons
Ciptaan disebarluaskan di bawah Lisensi Creative Commons Atribusi-BerbagiSerupa 4.0 Internasional
Visitor Number: